Holstee: 2019 Membership Kits

Design | Production

As a Holstee Member, you receive monthly themed mindful kit including a letterpress artwork, actionable guide, and message from the Co-Founders. These themes range from setting intentions in January and wellness in March to gratitude in November and reflection in December.

12 themes | 12 months | 12 kits to guide and inspire mindfulness and focus on what’s important.

• Each month I work with artists, copywriters, and outside print vendors to bring these kits to life.

• Communicate with artists to prep their artwork for the letterpress printing process.

• I design each guide to carry the members throughout the research & activities in a way that is visually appealing, inspiring, and user friendly.

  • The guides are packed with scientific research, inspirational quotes, wisdom, and guided activities — making each guide a little different from the next.

Working with so many people, balancing all of the moving parts, and watching each kit come to life in it’s own unique way is one of the most rewarding aspects of my job at Holstee.

The details: The artwork I’ve prepped ranges with a variety of print processes and techniques. Some are one or two color prints, while others may use overprinting, split fountains, and special finishes like foil stamping. The guides are a 5” x 7”, 2-color, 12-page, saddle-stitched booklet.

📷 : Photography shown above is by the incredibly talented Julieanne of Pine & Fable Photography & Ashlee Newman Photography.

→ View the Holstee: Shopify project to see the digital side of things.